The ReesSpecht Life Foundation owes a great deal of its success to Facebook. Facebook’s open platform and ease of use, combined with its almost universal appeal, gave our fledgling movement a chance to grow that would be impossible anywhere else. From our first “pay it forward” card experience, to our early fundraisers, Facebook was there to share our ups and downs as my family came to grips with loss of our 22 month old son, Richard Edwin-Ehmer Specht, in October of 2012. Indeed, the foundation of our entire movement is rooted in the over fifty thousand people who hit that “thumbs up” button and decided to follow what we were doing. Each month saw us growing by leaps and bounds thanks to the ease by which Facebook allowed us to share with our followers in a way that no other platform before or since could hope to match.
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